Remaining Innovative Is a Key to Business Growth

Whether you are launching a start-up, or several years into operating your business, you need to continue to maintain an innovative mindset that will allow you to creatively fuel business growth. This means exercising your creative thinking skills in order to develop and explore new ideas, opening the doors to new and better opportunities. In order to foster a creative mindset, here are some tips to help you stay on the cutting edge of thought innovation:

Ask Yourself More Questions

When you first started your business, you were likely inclined to thoroughly consider your short and long-term goals, as well as create lists of what steps were needed to accomplish those business growth goals. These steps were an important part of your business plan, and they were important for a reason. Asking yourself tough questions that you were forced to answer honestly help you make the critical business decisions during your business’ start-up. As time goes on, it is just as important that you continue to ask yourself relevant questions about your goals and brainstorm new ideas daily about how to accomplish those goals.

Brainstorming ideas is not just limited to marketing or sales tactics. Consider how to handle physical growth as well as innovative ways to handle current issues that have arisen since the business opened, such as customer service and personnel issues.

Get Reviews

The one clear way to understand how your customers feel about you is to ask them. Getting customer feedback from the people who actually do business with you is invaluable in finding out what is working for them and what is not. For the most objective feedback, develop the ability to conduct regular customer surveys anonymously. Be innovative and use your creative mindset to identify what kind of questions to ask your clientele and customers to get the information you need to improve. And don’t use the same old survey time and again. Update your questions and craft them so that your customers perceive their feedback is important to your business. Not only are your customers’ responses important to your business growth and improvement; you should also continually research what your competition’s customers are saying online about their services and your industry as a whole. This kind of information can be found on blogs and online forums.

Compile and Add to your Network List

Sure, you may have a few business cards you’ve collected that can be helpful to promote your services through other complimentary businesses, but if you are only sticking with those few resources, you are certainly limiting your potential. You should always be networking and adding to your promotional resources to fuel business growth. Do not limit yourself to in-person events, either. Social networking sites are among the fastest growing ways to network these days, and other online resources such as blogs can be effective places to find out what people are looking for and what you might be lacking to provide in your business.

Be consistent in your promotions – don’t sign up for social networking sites and then fail to use them. Plan your messaging ahead of time and implement those services into your daily marketing routine. Creativity comes into play when you develop your keywords, write eye-catching posts that include interesting tidbits to help create a solid social network. Staying on the cutting edge of what’s new and leveraging these opportunities creatively can seriously change the direction of your business. This is also true about simply listening to your customers and taking proactive action based on the information you learn. Educating yourself about what can make your business better is only half the battle. You have to brainstorm ways to be innovative in the ways you make this information work for you to achieve your business growth goals.

Click here to learn how DigaCore can help you achieve your business growth goals through technology with our Technology Consulting Services for your business in Lakewood, NJ and surrounding cities.

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Password Strength is Key in Business and Personal Information Security

In today’s technologically driven business marketplace one of most often overlooked points of vulnerability to your business and personal information security is the strength or weakness of the passwords that you define for usage when logging into: your computer network, email provider, online banking, accounting or payroll applications. To underestimate the importance of strong passwords is to leave the door wide open to identity theft and corporate piracy. Your passwords must be a robust combination of all the characters that are available, must be unique for different applications and must not be a word commonly found in any dictionaries, in any language.

How do you maximize your business and personal information security?

We have been conditioned to use weak passwords. For many people the first password we ever needed was for our ATM cards. If this is the case we were limited to the numerals on the keypad 0-9. That simply will not cut it anymore. Malicious computer deciphering programs can run through all of the possible combinations in a matter of seconds. The same types of programs can run through all of the words in the dictionary, plus most common names, in multiple languages even spelled backwards, in a matter of minutes. You cannot have the same password for all of your password needs; if that one password was to get compromised then all of your sensitive private data would be at risk.

How do you come up with strong passwords that you can actually remember, without writing them down where they could be easliy found and used to cause you or your business harm?

A good method is to come up with a phrase that is meaningfully unique to you, and therefore it will be something you will be likely to remember. For example: “I love muscle cars and custom motorcycles” or “Ping golf clubs are my favorites”

Use the first or last letter of each word to create a string or characters, from the example above: “I love muscle cars and custom motorcycles” I could come up with: “Ilmcacm” or “Iemsdms”

Replace one or more of the characters with its numeric position in the alphabet or a special character as in: Ilm3a3m or [email protected]

Add a suffix or prefix to make it unique to each application that you will use it for.

  • For my Yahoo email I could use: YeIlm3a3m
  • For my Chase bank account I could use: CbIl3ma3m

Make sure that your each unique string of characters is at least eight characters long.

Now that you have a strong passwords, that last thing you need to worry about is using them wisely.

Do not write them down on a sticky note and put them under your keyboard or behind your monitor. Do not store them in the file system of your computer.

Do not use your passwords on computers that have open access to the general public, such as those found in Internet cafes, airports or mall kiosks.

Do not enter personal information such as your user names and passwords on unsecured websites.

Do make sure that the computer terminals that you use your passwords on have up to date anti-spyware and anti-virus applications.

Click here to learn how DigaCore can help you strengthen your business and personal information security with our Network Security Services for your business in Lakewood, NJ and surrounding cities.

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The High Cost of Recovery from a Security Breach

Small to medium size businesses are what keep this country moving. Unfortunately, for many of these business owners, budgetary needs force them to make cuts that the mammoth corporations do not have to consider. These budget cuts can often result in reduced security and sub par IT services that in the long run can end up costing the company even more money. Reacting to; and the recovery from, a security breach or attack always costs more after it has happened than what it would have cost to prevent it.

This fact has been supported by recent surveys, and may come as a surprise to many small and mid-size companies who are under the false impression that hackers and other security threats target larger corporations. It has been discovered that companies that have less than 500 employees are actually more likely to be at risk of an attack or security breach than a larger corporation. Of course, this becomes a problem when the larger corporation has the resources to maintain higher levels of security at a time when smaller companies are dealing with restricted or; in some cases, frozen IT budgets.

The benefits of hiring a Managed IT Services Provider in preventing attacks and security breaches

With a security breach a real concern for small business owners, many are making the decision to bring on outside providers to address their IT needs. Managed services providers can offer an affordable solution to small business owners who are struggling to manage an internal IT staff. In some cases there isn’t even an IT person on staff, which can be just as costly for the small business when they have to bring in a professional on an as needed basis. Considering the money and time spend recovering from a security attack or breech, more business owners are realizing the cost of not having this level of protection is too high to pay. Here we look at how managed services providers can help business owners level the playing field against those who would infiltrate their security systems.

  • Increased knowledge- Managed services providers are in the business of technology. They have trained staff who are able to prevent security breeches and spot any activity that could be perceived as a threat. Moreover, they have the expertise to stop threats and prevent the loss of sensitive and private information that can lead to costly recovery measures.
  • Less expensive than in-house IT- Other IT professionals can provide the same security but it will cost much more to the business owner. What many owners are realizing is paying a flat monthly fee for security and other services provided by msp’s is actually much more cost effective than paying an internal IT staff or outsourcing based on incident.
  • Proactive is better than reactive- The biggest benefit of having a quality managed services provider in your corner is the fact that you are acting in a proactive manner to ensure all of your systems are managed properly. This is less expensive and less time consuming than waiting for something bad to happen and then reacting.

Any small business can benefit from the security provided by a Managed IT Services provider. They can do so at a fraction of the cost, therefore eliminating the fear and unnecessary cost of trying to recover from a breech in security or attack.

Click here to learn how DigaCore can help you prevent attacks and security breaches with our Network Security Services for your business in Lakewood, NJ and surrounding cities.

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How Managed IT Services and Cloud Computing Improve Your Business

Small business owners who are not already on board the “cloud” may be missing out on a great opportunity to improve their business operations as well as profitability. Cloud computing has changed the landscape of business dramatically in the past few years. In order to reap the most rewards from technological advances, it is important first for business owners to understand what they are dealing with and how new technologies can improve the functionality of their business.

What is Cloud Computing?

To better understand this concept you must only turn to the Internet. How the Internet is used has changed greatly over the years and in terms of business, any programs or services that you use via an Internet connection could loosely be described as a cloud service. Cloud computing allows you to utilize software and services without having to run the servers or software in house. These outside vendors run the software and servers, making it possible for you to pay attention to what is most important, running your business. Examples of cloud computing services that are commonly used by businesses today include; Salesforce.com which offers programs to aid sales staff in tracking customer information and data storage backup services such as those offered from Amazon.com.

Benefits of Cloud Computing

As more and more businesses are relying on cloud computing services you might wonder how they can benefit your business. There are many benefits including long term reduction of software and computer costs, improved data security (secure off site backup and storage) and increased functionality and customer service. As cloud computing continues to evolve and offer additional products and services, many businesses that are currently on the fence will make the decision to venture to “the cloud”.

Managed IT Services Can Make the Transition to Cloud Computing easier

Despite the growing popularity of cloud computing and the increased number of companies utilizing these services, not all business owners nor customers are completely convinced this is the way to go. There is little doubt that this area of technology will continue to develop and likely become main stream within a few years. With that in mind, business owners who question this technology can benefit greatly by consulting with managed service providers to help guide them through any transitions. Managed services providers are up-to-date with all new technology and can offer services that include cloud computing to improve the way your business runs as well as provide much needed assistance in the event of a man-made or natural disaster.

By working with a Managed IT Services Provider your business can immediately reap the rewards of cloud services while still having trained professionals in your corner to ensure your business is adequately protected and invested in this technology. Finding the right managed services provider can make the difference between your small business increasing efficiency and improving functionality versus getting left behind in the virtual dust. Working with a qualified managed services provider will eliminate much of the confusion associated with “new” technology and position your business in a place where you can compete with others in your field while reducing in-house IT costs.

Click here to learn how DigaCore can help you benefit from the Cloud with our Cloud Computing Solutions for your business in Lakewood, NJ and surrounding cities.

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How to Recover Your Lost Computer Files – Inexpensively and Easily

We maintain our computers similarly to how we maintain our own health – rarely do we take the time to learn about preventing health complications, and instead work to repair our health once we’ve become ill! We take care of our computers the same way, in that we rarely think about the safety or well-being of our data until something happens that leads to data loss or corruption. And when that does happen, how do you recover your lost computer files?

Have you ever taken a moment to imagine what would happen if you lost some or all of your computer files? Whether you only use your computer for personal reasons; or for school or work, file or data loss can be devastating! Think of all of those family photographs, music files or class assignments! Think of the report you spent weeks working on. Some files can be replaced with time and effort, while others (particularly your photos or home videos) cannot.

Numerous reports tell us that over a third of computer users don’t back up their files; and of those that actually do perform some data backup – 76% of people don’t do it often enough.

Most people tend to think computer files are lost only due to catastrophic events – like tornadoes and hurricanes. Don’t forget about slightly more common events, including fire, flood or computer viruses. A computer “disaster” does not necessarily have to be one from Mother Nature, either. Suppose you dropped your laptop down the stairs or spilled your coffee on the keyboard?

Losing personal files is devastating because of their sentimental value – while business owners who rely on content and files can consider the loss of data fatal to their business if they don’t have a data backup plan in place.

Create a Plan to Recover Your Lost Computer Files Before Disaster Strikes

Just like many human health issues can be prevented with proper diet and care, having a complete backup plan in place can prevent disaster from occurring to your precious data. Data backup isn’t as complicated or expensive as you might believe. It is far easier to back up your files to be able to restore them after something damages your computer, than it is to recover them after disaster strikes. Consider a data backup plan to be your computer’s insurance policy!

Picking Up The Pieces

If you’ve already experienced the loss of data and you hadn’t backed up your data and files, you’ll need to use data recovery services to recover as much of the lost information as possible. Data recovery makes it possible to save some of the data from damaged, corrupted or failed storage devices, but it’s expensive, and you may never recover 100% of the data you’ve lost.

Data Backup and Recovery Solution

Your best solution is to use a remote data backup system. This will backup and store your data files and information at regularly scheduled intervals to an online data store accessed via the web. Your backed-up information can then be restored to any computer if your computer’s hard disk fails, or if it has been attacked by a virus, or physically damaged. Some people back up their files to CDs or flash drives – and then keep these storage devices in the same location as the computer. If there is a natural disaster, chances are the computer and the backup copies will be ruined.

Remote data backup services exist for both personal computer users and businesses of all sizes. Prices range from very reasonable to very expensive – based on how much storage you require and other factors. Prevention is the best medicine – give yourself peace of mind with a data backup insurance policy for your computer files.

Click here to learn how DigaCore can help you prevent data loss and quickly recover your lost computer files with our Remote Data Storage Services for your business in Lakewood, NJ and surrounding cities.

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6 Password Tips to Protect Against Business and Identity Theft

Ah, those pesky passwords. If you work in the corporate world or in an office, you have one for your PC/Network and, unless there is a password synchronization application that combines them, you probably have more than one for other applications. Add those to the ones that you have for your home Internet, your banking and other websites that require passwords, and before you know it you have a nightmare on your hands in trying to manage them. How easy a target are you for business and identity theft?

Part of the frustration has to do with the different requirements for password formatting. Some systems only require four characters, some require eight. Some need a combination of alpha and numeric characters and others do the same with the addition of a few capital letters thrown in for extra security. It can be positively maddening.

The worst thing you can do with your passwords is to place them in a text document which can be accessed on the hard drive of your computer. Your files are vulnerable to business and identity theft- even if you think they are not. If someone is intent on finding them, they can. Even if you place them into a password protected document, those can be cracked, too.

Writing them down has its own vulnerabilities, too, and there are varying opinions on this practice. If you do write them down on a piece of paper, put the document in a locked location whether it is in your home or at work.

Here are 6 tips on how to handle your passwords to protect against business and identity theft:

1. Make them complex. People who use easy to remember or short passwords are inviting disaster. Use a little imagination and pick a password that is very difficult to attach to your life. Stay away from birth dates, phone numbers, house numbers, or any other number that is associated with your life.

2. Keep passwords unique. When you change your passwords, make them unique from each other. Do not use the same password on all of your sites. If you do, then you are open to having every site that you have a password to being vulnerable to hackers to log on and steal your identity, money or destroy your reputation.

3. Be obscure. Use a combination of letters, numbers, capital letters and special characters if possible. The more you do this, the more secure your passwords will become. Create an alphanumeric version of a term you can remember. Using this technique the word “Spaceship” becomes “[email protected]!p”.

4. Change regularly. This is the singular tip that can save you if you do not heed any of the other tips. How often should you change your password? How secure do you want to be? The frequency with which you change your password will determine how secure you are from becoming a victim. The more often you change it, the better you are. The longer you leave it the same, the more vulnerable you become. Three months is a good cycle for a password, but certainly if you fear for the security of your identity, then a monthly change is not out of the question.

5. Password-protect your PC. Be sure to give your PC a password on power-up. This will help protect your files unrestricted access to your PC.

6. Password-protect your wireless home network. If you have a wireless home network, be sure to password protect it as well. Use the same principles above in order to secure your wireless network. This will prevent others from accessing your connection and using it maliciously to hack the personal or business PCs and laptops you and your family use at home.

Finally, there are password programs that can help with this important task, but the best advice is to start with the tips above right away. Password software can be useful as an organizational tool, but it is no match for using sound methods to manage and make your passwords difficult to crack.

Click here to learn how DigaCore can help protect you against business and identity theft with our Network Security Services for your business in Lakewood, NJ and surrounding cities.

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Is the iPad Useful as a Mobile Computing Device for Businesses?

Some businesses have jumped on the iPad wagon and are finding creative ways to use the iPad as a mobile computing device. For example, the Global Mundo Tapas restaurant in Sydney, Australia uses the iPad as an interactive menu. There’s a budget airline, Jetstar Airways, using the iPad for in-flight entertainment, rented for $10 a flight. A luxury sedan by Hyundai comes with an iPad instead of a user manual. Other than these extreme cases, how can an iPad be used to increase productivity or convenience by the average business owner?

Conventions and Workshops

Do you travel to conventions and workshops for your business? Many people bring their laptop to these events. While laptops are of course very convenient compared to a desktop pc for traveling, the iPad weighs less and could be even more convenient if you’re traveling from room to room at a convention or workshop. These events are also often designed for networking – so you’re not just sitting at the table all day, glued to your laptop. The smaller, 2 pound iPad could be slipped into your purse or a small bag while you walk around the room, or even carried in your hand for easy access as needed, but without being cumbersome.

Flights and Traveling

It’s true a laptop can go on a flight with you, but even the smaller netbooks and laptops add to the weight of your carry on bags and can be frustrating when in the small seats of the plane. If you’re sitting in coach, you know every time the person next to you has to get up to use the bathroom you’re trying to balance the laptop and whatever else you happened to have out in your hands with turbulence knocking you around the aisle. The iPad could be slid into the pocket of the seat in front of you if you have to get out of the way for the passenger next to you – it’s about the size of a magazine.

The same holds true on trains, in taxi cabs, or as a passenger in someone else’s car. Just don’t try to use your iPad while driving, yourself.

Presentations & Sales

Do you travel to client offices to give presentations? How sleek would it be to whip out your iPad and give a sales presentation or demonstration? Apple reports that iPads can connect to the majority of projectors, so you could even broadcast that presentation over a large screen for a larger audience if necessary.

Replace Your Briefcase

Sure, the iPad has a word processor and spreadsheet. Those are always useful for business people. It would be much more convenient to read and edit documents on an iPad over your iPhone while on the road.

But what about the stack of magazines and newspapers you lug around with you in your briefcase? You could have all of your reading materials ready for you on the iPad and skip the briefcase. Use it as an ebook reader, newspaper subscription, and file storage and you’ve literally got everything at your fingertips. With the use of third party Apps, there’s little you can’t do with the iPad for as a mobile computing device for your business.

Click here to learn how DigaCore can help you get the most out of your iPads, Smartphones and other mobile devices with our Mobile Computing Services for your business in Lakewood, NJ and surrounding cities.

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Do Managed Printing Services Save Money for Small Businesses?

In a struggling economy, business owners look for new ways to reduce their expenses to save money and resources in order to remain competitive. Could managed printing services offer financial and time savings for a small business?

Small business owners are in a good position to save money and benefit most through managed printing services, since they have a lower profit margin compared to their overhead expenses than larger businesses do. When a printer isn’t working effectively in a small business environment, one of the owners, managers or employees must spend time on the phone with an IT specialist trying to troubleshoot the cause of the printer or copier malfunction; as well as find a solution to get it up and running again. When this person is tied up for a long period of time, the business loses the money that would have been made during that time period.

What are Managed Printing Services?

Managed Print Service providers (MPS) monitor your printers and copiers actively from a remote location. They can predict where problems may occur and often prevent it from happening. They work with small businesses to implement plans to identify excessive spending in printers, copiers, and supplies, and to increase productivity by setting up a plan for which type of documents go to which printers in your organization.

Managed printing service providers will also make sure you always have the right amount of ink and paper supplies on hand, which means you will no longer have a closet full of supplies that are never used or run out of the paper you need in the middle of a printing project.

Advantages of Managed Printing Services

In addition to the financial savings gained by small business owners utilizing managed printing services, there are additional advantages of convenience and control. As a small business owner, your time is spent operating and managing the daily activities of your business – there is a good chance that you are unaware how much time and money is wasted on printer or copier related activities. Activities like troubleshooting printers that aren’t working properly; using double the amount of paper necessary because you haven’t learned to use the “print on both sides” option of the printers; and the time spent ordering and processing purchase orders and invoices for toner and paper supplies.

If you upgrade to more efficient and productive printers and copiers, you can also factor in energy efficiency costs of the newer equipment compared to your current, older equipment, and see the cost savings skyrocket.

When you have an MPS provider handling your printing and copying needs, you won’t lose one of your key employees (or yourself!) hours on the phone trying to troubleshoot problems – this is most likely your biggest area of savings in both financial resources and time.

The convenience associated with having an expert handling your business printer and copier needs also means no one on your staff needs to worry about ordering supplies. If there are equipment problems or malfunctions, an expert will fix them for you because it is the responsibility of a managed print services provider.

Cost will be inevitably cut with all of those changes listed above when you let the experts handle these things for you. The end result will be an efficient office when you cut expenses on paper, ink or toner, lower your electricity use and improve employee productivity.

You can reduce your overhead expenses with a managed printing services provider, as well as take back some of your time resources and increase productivity.

Click here to learn how DigaCore can help you save on printing costs with our Managed Printing Services for your business in Lakewood, NJ and surrounding cities.

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Can Small Businesses Afford Managed IT Services Providers?

When determining the affordability and ROI of engaging with Managed IT Services Providers, small business owners often find themselves in a position of trying to balance a limited budget while making sure they have the proper tools to grow their business. It is a challenge many business owners face, in that they recognize the need for additional products or services that will allow their business to continue to thrive. However. funds may be in short supply to achieve these goals. This is especially true today, when small business owners find financial institutions less willing to extend credit in the current economy.

Faced with this challenge, many small business owners are forced to make difficult decisions as to where they can afford to spend money to improve their business. One of the areas in which business owners are on the fence is whether or not hiring a managed services provider is something they can afford. In some cases the cost is not worth the benefits, however there are many situations where cutting costs will end up costing you more money in the long run. Here are a few reasons why managed service providers may be more affordable than the alternative.

Technology – In order to be competitive in this day, small businesses must remain up-to-speed with current technology. The amount of money invested in this area can be quite large, making it necessary to ensure you have someone in your corner who can help manage and support the technology used in your business. While the average person is becoming increasingly well versed in the use of basic technology, there remains a need for experts in the industry to ensure your business can stay up and running on a daily basis as well as in the event of a natural or man made emergency.

Internal IT – Larger corporations have the budget necessary to support an internal IT department that provides expertise and support of the technology used by the company. Small businesses do not have the same resources and often find themselves either without backup or paying a high price when they have to bring in an outside expert.

Services provided by MSP’s- When a small business enlists the help of a managed service provider, they will agree to a contract which covers specific services at a specific price. This allows the the small business owner to see upfront what they are paying for and how it will work in the budget. Some of the services provided by msp’s include; computer and server support, data backup and disaster recovery, network security, custom software solutions, remote network monitoring and technology evaluation and planning. Depending on the business these services can be customized to meet the specific needs of the client, making it possible to reduce costs in certain areas.

There are many reasons why a small business owner might feel managed services providers are not something they can afford. Unfortunately the services provided are often not realized until there is an emergency, where small business owners quickly discover the amount of money spent to “fix” a problem or recover from a disaster is much more expensive than planning for it in the first place. In this case it is not a matter of if you can afford manages services, rather if you can afford NOT to have them.

Click here to learn how DigaCore can help you save on IT costs with our Managed IT Services for your business in Lakewood, NJ and surrounding cities.

 

 

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5 Reasons to Implement a Managed IT Services Solution

Information Technology services are essential to the success of every organization, large or small. With increasingly competitive business environments, CEOs and small business owners are under great pressure to maintain a highly qualified staff and to make sure their technology is obtaining a better ROI than their competitors’.

These goals are not easily achieved, particularly for young or small businesses with less financial resources and time available. Having your own successful information technology department can eat up too much of the company’s budget and time resources, and eventually cause a loss of its competitive edge. These disadvantages of maintaining an in-house IT department are why companies of all sizes have turned to using managed service providers to either assist their existing IT department or become their virtual IT department, handling all of the technology involved in keeping their businesses running at optimal levels.

The benefits of using a managed IT services solution are numerous, but the top 5 benefits of managed services for business include:

  1. Benefit from the expertise of a specialist, without having to spend time and financial resources training your staff to become experts
  2. Decrease your technology risks with Managed IT Services. Your company doesn’t have to worry about losing and trying to replace trained staff members, or about repairing, implementing or replacing complex technology solutions with Managed IT Services
  3. Enjoy access to the most up-to-date, sophisticated technology solutions without having to invest in expensive equipment.
  4. Experience ultimate control over your business technology without having to manage an information technology department. This gives you the time you need to focus on what you do best: your business functions.
  5. Reduce stress and improve efficiency of your staff. When you make good use of Managed IT Services resources, your staff isn’t tied up with IT concerns and they have more time to focus on tasks that are productive for the business.

Click here to learn how DigaCore can help you benefit from managed IT services in Lakewood, NJ and surrounding cities.

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